Samantha Harrington | Public Relations Specialist

NYCM INSURANCE | WWW.NYCM.COM
SKHARRIN@NYCM.COM | (607) 437-3645

About: Samantha graduated from Utica College in May of 2017 with a bachelor’s degree in Public Relations. Samantha held an internship at the Kentucky Distiller’s Association in Frankfort, Kentucky where she assisted with promoting member distilleries and the Kentucky Bourbon Trail, and helped to expand general knowledge of bourbon history and tourism. She also assisted with the even coordination of the 2016 Bourbon Festival in Bardstown, Kentucky.

Samantha also interned and was a part-time employee at NYCM Insurance in their Marketing Department throughout college. In 2017 she began working at NYCM full-time as a PR Specialist in Brand Management. NYCM Insurance is a family-oriented place to work that genuinely cares about the well-being of their employees and are constantly pushing them to strive to be their best self emotionally, physically, mentally and intellectually.

Insurance is something that each and every individual will have to deal with at some point in their life and Samantha enjoys trying to make others appreciate the insurance industry and what it can offer them and their families. Each day, she gets to work with multiple organizations and charities, and truly enjoy meeting and getting to know so many great people. Samantha’s job is different every day with a new and exciting project which is another reason why she enjoys NYCM Insurance and the PR industry in general.

Specialties: At NYCM Insurance, Samantha’s specific role is the planning and execution of branding and promotional events. These are events where new products are introduced, expanding client base/targeting market, or teaching a certain public about a new or existing coverage. Samantha also works with the NYCM social media coordinator to promote these types of events on their social and blogging platforms. Samantha works on media connections and writing press releases about events, products, fundraising, etc. These press releases are then used to distribute to local media, independent agents, and on social and blogging platforms.

Quote: “Pick the day. Enjoy it - to the hilt. The day as it comes. People as they come… The past, I think, has helped me appreciated the present - and I don’t want to spoil any of it by fretting about the future.” - Audrey Hepburn

Connect: 
Contact Samantha at skharrin@nycm.com or at (607) 437-3645 , or visit her website below!

member since may 2018