Cristina Alvarez Cox | CEO


About: Cristina has worked in the payment services industry for 27 years. She started out in electronic check services right after her first child was born. She worked her way up through the industry, succeeding against the odds as a self-educated, minority, single mother of two. Along the way, she won many awards for her performance, from Tele-Check, Select Sales Club, First Data, and Nxgen. Most recently, she received awards for NXGEN 2017 Highest Revenue and 2017 Most Net New Accounts. Her professional accomplishments led to the launch of her own business in 2010, whose clients currently bring $30 million+ in revenue per month.

What Cristina enjoys the most in her work is building long-term relationships with her clients. She enjoys anticipating needs and problem solving. At the end of the day, there is no stronger feeling of accomplishment than taking care of other people.

Specialties: Cristina has developed a boutique-style agency to provide the personal touch so often lacking in merchant services. She works with a community of successful, hand-picked clients across multiple industries, for whom she delivers customized solutions. She specializes in transparency and integrity, to give businesses the stable platform they need to focus on growth.

Quote: “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” - Douglas Adams

Connect with Cristina at cristina.cox@monasolutions.com or at (805) 418-7595, or visit her website below!


Lindsey Carnett | CEO & President


About: Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Lindsey received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards.

A graduate of the Goldman Sachs 10,000 Small Businesses program and current VISTAGE and Women Presidents’ Organization member, Lindsey also sits as the Content Committee Chair for the Electronic Retailing Association, the Vice Chairman of the California Lutheran University Victory Club, Advisor for the PRSSA and former 4-year PR and Marketing Chair of Women in Sports and Events (WISE) Los Angeles. A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, Lindsey received her B.A. degree in Spanish and Communications with an emphasis in Public Relations and Advertising. Her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.

Lindsey loves her business because she has the opportunity to address revenue generation, influencer marketing, how to compete with Amazon, providing value through your human soft skills, navigating today's fragmented media landscape, preparing for changing marketing roles through skills training, how to create a culture of cross-generational education and collaboration within your organization, why web crawling should be part of your brand hygiene, how positive sentiment correlates to consumer trust, addressing the new majority of multi-cultural Americans, how to create content that will resonate with today's distracted consumer, how LinkedIn marketing is imperative for anyone in business and the topic of mentorship.

Specialties: Named a Folio: Magazine 2015 Top Women in Media and featured in the Forbes Most Powerful Women Business Leader issue, Lindsey has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation. Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Lindsey has gained the reputation as an expert in the field of marketing and public relations.

Quote: "Do not go where the path may lead, go instead where there is no path and leave a trail."
- Ralph Waldo Emerson

Connect: Contact Lindsey at Lindsey@MarketingMaven.com or at (310) 994-7380, or visit her website below!


Leesel Todsen | Business Development Manager



About: Leesel holds a BFA in Theatre Arts from The University of Mississippi. She started her career in the entertainment industry as an actor before transitioning to Business to Business sales where she’s had experience in the Fitness industry and Payroll Industry before specializing in Human Resources Outsourcing. In her current position, Leesel makes a big impact on small and mid-size companies by helping them become more profitable and more efficient. Leesel's services help businesses contain HR costs, minimize employer-related risks, and reduce the administrative burden of HR. She enjoys working with passionate entrepreneurs and takes pride in understanding her clients' needs and customizing a complete package to meet those needs.

Specialties: Leesel works with small to mid-size companies that need support in the areas of HR, Payroll, Medical Benefits, and Workers Comp. She specialized in helping clients do a thorough analysis of their current processes and procedures and positioning a solution that solves their biggest problem—spending too much time on tactical HR tasks, not allowing them to focus on running their business. Leesel prides herself on taking the time to get to know her clients and makes them a priority. She serves as a caring, compassionate, consultant helping her clients optimize the efficiency of their business.

Quote: "The Difference between ordinary and extraordinary is that little extra." - Unknown

Connect: Contact Leesel at LeeselT@optimumhr.net or at (205) 516-8190, or visit her website below!