Cristina Alvarez Cox

Cristina Alvarez Cox | CEO


About: Cristina has worked in the payment services industry for 27 years. She started out in electronic check services right after her first child was born. She worked her way up through the industry, succeeding against the odds as a self-educated, minority, single mother of two. Along the way, she won many awards for her performance, from Tele-Check, Select Sales Club, First Data, and Nxgen. Most recently, she received awards for NXGEN 2017 Highest Revenue and 2017 Most Net New Accounts. Her professional accomplishments led to the launch of her own business in 2010, whose clients currently bring $30 million+ in revenue per month.

What Cristina enjoys the most in her work is building long-term relationships with her clients. She enjoys anticipating needs and problem solving. At the end of the day, there is no stronger feeling of accomplishment than taking care of other people.

Specialties: Cristina has developed a boutique-style agency to provide the personal touch so often lacking in merchant services. She works with a community of successful, hand-picked clients across multiple industries, for whom she delivers customized solutions. She specializes in transparency and integrity, to give businesses the stable platform they need to focus on growth.

Quote: “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” - Douglas Adams

Connect with Cristina at or at (805) 418-7595, or visit her website below!