Elevating feminine intelligence as it reshapes established business norms.
INTRODUCTION
Emily spent 16 years in Journalism, PR and Corporate Communication, before she saw the opportunity to create an innovative approach to brand discovery and strategy that would serve mission-driven brands. Together with her co-founder, Emily’s approach to branding is both counterculture and scientifically based. Forged from an iron-sharpens-iron partnership, Root + River helps clients find the essence of each business and business leader in order to present an authentic representation.
FROM THE INSIDE OUT
Emily acts as a guide, not a prescriber, as she walks clients through a deep dive into the soul to unearth and articulate the core purpose (roots) and from there to determine the flow outward (river). It is a foundation resulting in durable, memorable and innovative brands. In this sense, Root + River’s work is spiritual as it is practical. And while at first some were a bit skeptical, Root + River’s intrinsic branding has served INC1000 and Fortune50 brands trend-proofs themselves from frequent revamping in response to society’s fickle trends. The approach also brings greater differentiation in the market and sales growth.
CLIENTS ARE MISSION-DRIVEN DEFIERS
It is not an approach for everyone. Clients want their brands to be bold and change their industry. Many come through word-of-mouth and include profit and non-profit ventures. These ‘defiers’ may include scaling business owners, executives launching second-careers, rising thought leaders or Chief Marketing Officers ready to push their brand further. Clients are local and virtual from across the U.S. and beyond. Emily’s work fits well with The W Source and she appreciates helping to elevating feminine intelligence as it reshapes established business norms.
LESSER KNOWN
1. The word ‘balance’ can be a trap, Emily believes, but stepping away from work is important.
2. Family time grounds Emily, as does meditation and community work.
3. The creative in Emily comes out in visual art and is a key part of herself.