Liz Goddard

Liz Goddard | Owner


About: The daughter of a serial entrepreneur, Liz Goddard grew up understanding the needs and demands of a small business owner. Whether it was walking the floor of one of their restaurants, working in the headquarters of their retail/wholesale business or traveling all over the country to meet with vendors.

After her father passed, she and her brother inherited their father’s business and sat on the board of directors for four years. After moving on from that business Liz decided she wanted to grow her career in corporate america. She took on the role as Director of Human Resources for one of the fastest-growing business in Atlanta. It was there she learned the human capital needs and the true cost of an employee to businesses.

Specialties: Combined a passion for small business and the experience of working in corporate human resources, Liz assists small business owners in scaling their business through virtual admin and operation teams.

Quote: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” - Theodore Roosevelt

Connect: Contact Liz at or at (270) 791-0269!