Marketing & Communication

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Heloisa Meinema | Business Development

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About: Originally from a city near São Paulo, Brazil, Heloisa came to the US in 1997 with the aim of learning English. She earned a bachelor's degree in Marketing and International Business from UW-Eau Claire and seized numerous opportunities that led her to build a successful career and a loving family in the US.

Heloisa, who joined E Squared Marketing at the beginning of 2018 as a Business Development Manager, brings a wealth of experience to her role. Before this, she spent 15 years in the banking industry, where she excelled as both a Project Manager and Branch Manager, demonstrating her positive, energetic, and dynamic approach to her career.

Beyond her professional endeavors, Heloisa embraces an active lifestyle. You'll often find her immersed in outdoor activities such as hiking, swimming, high-intensity training, and running. Alongside her adventurous spirit, she finds joy in serving at her church and cherishing precious moments with her new husband and three wonderful children.

Specialties: Heloisa's true passion lies in Business Development, where she plays a pivotal role in driving our company's growth. She wholeheartedly engages with our community, creating new connections and representing our organization. Heloisa brings an infectious enthusiasm to everything she does!

The E Squared Marketing team provides powerful brand strategy and digital marketing services to solve complex business issues. Their comprehensive online strategy will reach target customers across multiple platforms and make businesses impossible to forget or ignore. Their services include social media marketing, digital newsletters campaigns, ad management, influencer marketing, branding, website design, graphic design, photography, videography, and more!

Quote: "God never said that the journey would be easy, but He did say that the arrival would be worthwhile." — Max Lucado

Connect: Contact Heloisa at heloisa@esquaredmarketing.com or at (262) 527-8619, or visit her website below!

MEMBER SINCE September 2023

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Emily Soccorsy | Brand Strategist

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About: Emily Soccorsy, co-founder Root + River (@emilyatlarge) believes when emotions are translated into words, powerfully real brands are born. A former journalist, publisher and corporate marketing executive, Emily has strategically told the stories of world-renowned artists and thinkers, innovators, government officials and business leaders, engaging audiences with her incisive, emotional writing and positioning. Her experience in human behavioral research and neurological studies paired with her intuitive ease and on-the-spot artistic renderings make her an extraordinary speaker and facilitator. Co-founder of Root + River, and a world traveler, she holds a master’s degree in non-fiction writing, 20 years experience in language, strategy and communications and the hands of two children.

Specialties: Through Root + River, Emily works with leaders who want to take an inward journey to uncover the heart of their brand. Using their Root Session process of brand discovery, she practices intrinsic branding with her clients: providing them clear, powerful messaging, brand strategy and category design. These are foundational elements to any rebrand project or branding initiative. Some end results of intrinsic branding work are: shortened sales cycles, expanded brand perception and more lucrative business opportunities.

Quote: “Creativity is the outward sign of inner work.” - Emily Soccorsy

Connect: Contact Emily at emily@rootandriver.com or at (480) 326-5590, or visit her website below!

MEMBER SINCE DECEMBER 2018